The digital or crypto economy is actively developing. Over the last couple of years, it has managed to acquire many new supporters and new markets, companies with thousands of employees and multimillion-dollar turnovers have emerged. There are many things going on daily in the crypto world and lots of media try to cover these events.
But none of them are able to make it to the full, for such reasons as:
• There is a lack of expertise, many authors are telling about the events and projects, not always understanding their essence.
•Media does not always get around to reporting the news, by the time the publication comes out, it is no longer news to anyone.
• Wrong form of communication, or rather, only one form of communication. In our time, it is very important to share the information that the media publishes and, depending on its format, get it around in various ways (I will later write in more detail).
• Too much advertising and lack of appropriate assessment. Very good articles written in a beautiful language on an actual topic, may not go over well with the readers, because generally it’s an advertising.
If you look at what people are interested in and what they are reading now, there are 3 main points, each of which is highly valued.
• Instant reaction. In early March, rumors have spread that the Binance Exchange was hacked, and some sources confirmed, others denied, and others wrote about it in a couple of days. People want to get a crypto-analogue of “Interfax” or “RIA Novosti”, because there are a lot of rumors and stories. The reader saw the post on his friend’s page in facebook, and went onto our site for confirmation or denial of this information.
• Economic and social investigations. The crypto community likes to read about how much more money is being withdrawn illegally, about how the crypt is used, about various scams, and the more detailed the information is the more trust and expertise it gives. Also there are characters in Facebook who make Santa-Barbara on their page walls and the entire crypto world knows about it, but the third independent party does not see it.
• The form of communication. The site should be divided into different sections, each of the sections should be tied to an external source of communication with readers. If the new is urgent – Twitter, longreads can be duplicated in facebook, communication with readers (about it later) in a telegram.
The news, as I said, should be divided into short ones – permanently informing readers, press releases and articles up to 500 words, and more in-depth studies that must cause a resonance.
• Time and number of articles. If there is no need for structuredness with short news, then press releases must come out at the specified time, it can be several times a day.
• As the practice of successful magazines and modern YouTube channels about business and the crypt shows, people are used to and like to wait for a release like for a new episode of a serial. So we must have a day in the week when we publish a big research and high quality article. This article will be expected, because people will know when it will come out – this is something modern crypto media does not have, they are constantly rushing to tell readers news at any time and lose value.
• Communication in telegrams. You need a telegram channel (not a chat) where people will have the choice of topic for the following articles. Communication with the audience is an extremely important element.
Advertising sales. We give a choice to projects, in contrast to other large unwieldy media and small cluttered resources; we have the opportunity to choose depending on the needs of the client.
• If the ICO wants to say that they have launched a token or discounts are about to end, they can simply make a post in the section / digest of the online news.
• If the project needs to tell more about its plans, for this, we have a daily section with press releases.
• If a project needs a quality PR, we can mention it in a weekly article, so the price therefore will be even higher.
All this will allow us to obtain qualitative differences from the existing media on the market and meet all the requirements of both readers and potential customers.